'The Colony' is aimed more for video on demand success.
Emma Watson’s latest film hasn’t replicated the box office success she saw in the Harry Potterfranchise; The Colony took in only £47 ($61) in its opening weekend in the U.K.
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But it’s not as bad as it sounds. The Colony (originally titled Colonia) has a distribution plan geared toward Video on Demand, and its weekend release was mainly symbolic: it played in just three movie theaters, the Guardianreports. A similar plan has been used for films like Al Pacino’s new thriller Misconduct.
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The Colony tells the story of a woman (Watson) who tries to rescue her boyfriend from the Colonia Dignidad cult in Pinochet-era Chile. Watson has a few other upcoming film projects that are sure to make bigger waves at the box office: Later this year she’ll star in The Circle alongside Tom Hanks, and next year she’ll play Belle in the live-action adaptation ofBeauty and the Beast.
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