In April 1991 Alexandra and Monaco are powered by their passion for music and the dark side of life and establish Xtra Undergroundfashion (at that time only with one X) in a 40 qm shop in Ulm

1992:

The shop increases very fast, the offered range where expanded steadily.

So the first shop became too small and we moved into an 80 qm shop.

XtraX attended the WGT with a sales booth the first time.

1993:

We are realising our first catalogue on folded black-white A 4 flyer.

This flyer we are spreading on the Danse Macabre festival at the first time.

1994:

We are releasing our second catalogue and we are opening the second shop in Karlsruhe above Mozarts Spirit Shop.

Karlsruhe and a lot of customers from the bordering neighbour hood.

1995:

Our office and mail-order expanded into bigger stock rooms.

We are glad about new customers from all over the world.

1996:

The shop Ulm moved into the rooms in the Herdbruckerstrasse 9 and presented its range on two floors - nearby the town hall square in the historic centre of Ulm.

We contained new underground labels and the piercing studio Voodoo Tribe to our range and services.

We are present at all summer festivals with our well know festival discount which becomes a fix part of our philosophy.

1997:

The mail-order expands again. Our catalogue has amazing 200 pages!

1998:

Xtra goes into the www – we are launching our first web shop.

1999:

The capital city is calling, Berlin we are coming!

To be prepared for the night life in Berlin we established a store in the Schönhauser Alle 48.

2000:

The new Millennium! At the turn of the year we are our companies name gets an additional X.

2001:

We are celebrating the 10th anniversary. The 316 pages expansive catalogue “Gothic Dreams” is our b-day preset.

We are moving into the pedestrian area in Karlsruhe.

The Kaiserstrasse 170 becomes our new domicile with more space and a new face lift.

2002:

We are printing a new edition of our successfully “Gothic Dreams”.

In this year we are releasing our full coloured catalogues “Vampire Secrets” and “Lip Service” at the first time.

We are becoming a training company for office management assistants, management assistants in office communication, sales assistants, retail dealers and management assistants in warehousing and logistics.

2003 and 2004:

Full coloured catalogues will be released: “Bloodlust”, “Dark Summer” “Dark Temptation” and the biggest catalogue ever “Dark Desire” with 370 pages presenting a few thousand items. These catalogues are offering everything what the black hear desires.

2004:

Our web shop will be re-launched bi-lingual.

A lot of new customers from all over the world are pleased with us.

2005:

This year is exiting and a large challenge for XtraX!

The new summer catalogue “Dark Sun” will be released in May and we are presenting at the WGT on 350 qm sales booth.

In July we are preparing our new mail-order office in Neu-Ulm.

In October we are opening the gates of the XtraX shop in Leipzig.

A shop with a 450 qm sales area.

Simultaneously our catalogue “Dark Festivals Summer” appears and is represented at the biggest underground festival “Mera Luna”.

2005.

Release of the double CD / DVD “Xtracks” with over 20 bands in November.

This was the first DVD catalogue in Germany additionally the Mera Luna movie.

After a high demand we established our whole sale branch “From Dusk Till Dawn Distribution” in 2005.

From now on the resellers have the possibility to order our own brands “Bat Attack” and “Royal Monster”.

We attended to several trade fairs with a great feedback – “Bat Attack” and “Royal Monster” are ready for the big wide world.

2006:

“Dark’N’Wild” is our new catalogue release.

2007:

Catalogues en mass! “Coffin Tales” “Halloweenrelease 2007, “Scary Romance”, “Graveyard Boogie” and follow of “Aloha from the Darkside” in 2008.

2009:

“Dark Treasure” and “Lucky Demon“ comes next and “Treasure Island” in 2010.

All covers are illustrated by the English artist Rachael Huntington.

All her covers will be honoured in the XtraX anniversary calendar 2011.

2010:

We are establishing the Bat Army – dedicated customers, friends and fans who are supporting our promotional work as street teams in their hometown.

We are presenting our printed monthly news brochure “Bat News”.

2011:

Our 20 years anniversary!

Anniversary catalogue "Dark Decades with 2012 pages!

Relaunch of our webshop with a lot of new features.

2013

Bat News "Fashion & Darkstyle" catalogue and magazine (4 issues a year)

Until then we have to say only one thing:

THANK YOU for your support!

Your XtraX bats