Comparisons are often made to Radiohead, Grizzly Bear, Erik Satie, Opeth, Nick Cave, Leonard Cohen, baroque and minimalist / repetitive composers. It is the solo recording project of singer/songwriter/multi-instrumentalist Rowan Galagher.

Since 2009 Rowan has released 3 original albums and he is currently releasing tracks from his 4th. He has moved from avant-garde psych-folk experimentation to cinematic soundscapes and towards a classical style of psychedelic rock. His DIY ethic motivated him to play the majority of the instruments himself and record them alone in his Wollongong based apartment.

With an uncompromising commitment to emotional authenticity and a wider goal of positive social change, Rowan is driven to make honest and progressive music. He is constantly pushing the boundaries of conventional genres and seeks to forge a new platform in the contemporary musical landscape. It would appear that he is succeeding at this as, aside from the aforementioned artists, Rowan's music has also been compared to Jacques Brel, Mr Bungle, Danny Elfman, Jeff Martin, Muse and David Sylvian.

'The Mad Pride' is a reference to the mass movement known as 'Mad Pride'. "Mad Pride activists seek to re-educate the general public on such subjects as the causes of mental disorders, the experiences of those using the mental health system, and the global suicide pandemic."