The Italian artist's masked appearance à la Daft Punk also garnered significant media attention. Rifo began to establish the Bloody Beetroots DJ Set as a performance act in early 2008 with a short American tour that included a stop at South by Southwest as well as numerous club gigs in Los Angeles, where he appeared alongside Aoki. Following a handful of EPs, the Bloody Beetroots' first album, Romborama, was released in 2009. Rifo then spent the next couple of years promoting the record with an extensive touring schedule, and by spring 2010 he had named his live act Bloody Beetroots Deathcrew '77.

By 2011 the Bloody Beetroots had not only been signed to Patrick Moxey's renowned Ultra label, but Rifo's work had also begun to appear on Ministry of Sound in Australia. Later that year, Refused and the (International) Noise Conspiracy vocalist Dennis Lyxzén came into the fold for Church of Noise, an anarchistic side project with a tour and single of the same name. The year culminated with a prestigious, celebratory L.A. live date on New Year's Eve, setting the tone for a successful summer 2012 festival season for the DJ set show. The infectious, riff-based "Rocksteady" appeared earlier that year and was followed in December by the comparatively tempered "Chronicles of a Fallen Love" featuring Deadmau5 associate Greta Svabo Bech on vocals. In January 2013, Ultra began a strategic relationship with Sony, meaning that Bloody Beetroots material was issued on the major label in many different international territories. This coincided with the unveiling of the powerful show The Bloody Beetroots Live, which made its way across North America and Europe for much of the year. June 2013 brought "Out of Sight," a gritty and anthemic collaboration with none other than Paul McCartney and Youth, ahead of a second long-player, Hide, which arrived in September of that year. ~ Jason Birchmeier & James Wilkinson