I have been privileged enough to work for some truly brilliant companies with equally brilliant people. I take pride in professional web design and functional specs to help create exactly what clients want, with business model and marketing requirements in mind.

In 2004 I started Sound Foundation (SF) Pty Ltd one of Australia's first legal APRA approved digital download sites for the independent sale of music, e-books and films. Which lead to assisting APRA to allow licensed online stores to stream 30sec samples with out the need of a broadcast licence. Downloads were brand new in the Australia and New Zealand regions.

In 2011 Sound Foundation welcomed two business partners who provided the resources to start designing and developing SF 2.0. Our socially networked digital publishing application, custom built using Ruby on Rails by a team of professional developers and designers, to create a serious platform aimed at filling a hole in the digital market for bands and artist to publish their works online direct to fans, retain ownership, and the lion's share of the royalties transparently.

Stashes linked to Facebook etc, is where fans who have purchased content have the ability to on sell that content to their friends! They get rewarded with credits and artists still get paid the full amount due from the sale, we simply turned fans into promoters = $.