The NYE@ experience does more than entertain, we’re branded but we never campaign.

New Years’ Eve has too many limits and too many time zones. NYE@ LA celebrates with a “New Years’ Experience (@Live in LA, TV and online). NYE@ will represent the evolution of a global celebration with the introduction of annual experience in Los Angeles, “the Entertainment Capital of the World”. NYE@LA is “The New Midnight” "We Celebrate with a Purpose. We Party as One"

Los Angeles is by every measure one of the greatest cities in the world; the climate, the landscape, the diverse culture, the creative talent, the entrepreneurial spirit and the endless opportunities to be and do whatever your heart desires. This is the city with worldwide acclaim for its charm and ability to invoke a sense of all-inclusiveness.

December 30th is the kickoff event of the NYE@LA Experience and is dedicated to engaging and entertaining the whole family! Awards presentations, Tech Tents, eSports and concerts by local DJ’s are only a few examples of the opportunities that families can experience together.

The second day (December 31,2014) embraces the city of Los Angeles and highlightsLA's biggest star, Hollywood! As we broadcast live around the world, audiences can engage and enjoy the day's events by tuning in through their television, mobile device and online! NYE@LA Experience brings you a revolutionary New Years experience!

The celebration doesn't end with the countdown! (January 1, 2015) NYE@ has created “The World’s Largest Sports Bar and Tailgate Party” in LA’s backyard. NYE@ audiences will experience all the game day excitement in state-of-the-art tech tents designed to bring a sport bar atmosphere out into the sunny California air. The event would not be complete without featuring one of LA’s iconic staples, food trucks. Friends, families and competing teams are all invited to enjoy the experiences that are provided by the brands that we all know and love!

Throughout the year contests and competitions are designed to engage and empower not only individuals, but families to upload and join the experience. Don't wait until the New Year to join the NYE@LA Experience!