It is founded on the belief that everyone is on their own world tour in their own way and that everyone has a position on that tour We feel like that it’s time to put YOU on stage. Our brand represents every aspect of life, entertainment and travel. It is built around clothing, technology and social media. The goal of this brand is to spotlight and showcase YOU and your talent on the world stage. Whether you are on your local train, your tour bus, your private jet or in your walking shoes you can always say “I’m On My Own World Tour”

Our Brand and company are unique because it will reasonate with a generation that is drawn to authenticity and originality. Our founder Mr. Wendell is a bonafide celebrity tour & artist manager who lives and breathes the company philosophy. He is using this vehicle to step out from the shadows into his own spotlight and by doing so bringing light and validation to a massive constituency of independent thinkers, artists, and entrepreneurs who have longed for the opportunity to be major.

The audience with whom Mr. Wendell has the most social capital and who will launch the brand are Tech-savvy. Flexible. Diverse. Gen X and Gen Y, fans of the artists he worked with. This fan base is mostly grown up and making and spending money. And, they’re prime targets for marketers who understand what makes them tick. Generally speaking, offering multiple options will win you approval from these groups as they are more likely to have a flexible work arrangement and home life. More so than previous generations, Gen X and Y are racially, ethnically and culturally diverse. Multi-media campaigns that include Internet, direct mail and traditional advertising tactics with relevant messages will be most effective.