The founding artist Rev. Dr. Cyril Guerette, aka ILL SEER, is Lead Pastor of Groundswell Church (Burlington, ON) and Assistant Professor of Theology & Philosophy at Tyndale University (Toronto). He received the Covenant Award for "Rap Song of the Year" from the Gospel Music Association of Canada.

Associated artists: Drew Brown, Jon Corbin, Shad, Eternia, Relic, Elias, Theory Hazit, and Delegates of Culture.

Media appearances include the Toronto Star, Toronto Sun, 100 Huntley St., 700 Club Canada, CBC Radio, NewsTalk 1010 and many others.