The Graphics Interchange Format (better known by its acronym GIF; ) is a bitmap image format that was introduced by CompuServein 1987and has since come into widespread usage on the World Wide Web due to its wide support and portability It also supports animations and allows a separate palette of up to 256 colors for each frame. These palette limitations make the GIF format unsuitable for reproducing color photographs and other images with continuous color, but it is well-suited for simpler images such as graphics or logos with solid areas of color.