The idea for the snide-help book came to Behrendt when he worked as a consultant and executive story editor for three consecutive seasons on HBO's Sex and the City. He teamed with fellow Sex and the City story editor Liz Tuccillo, and the two released He's Just Not That into You in 2004. Bolstered by not one but two appearances on Oprah, the book went on to top numerous bestseller lists, and was eventually optioned by New Line Cinema for a film to be co-written by Behrendt. In 2005 he teamed with his wife, Amiira Ruotola-Behrendt, for a sequel, It's Called a Breakup Because It's Broken: The Smart Girl's Breakup Buddy. By the end of the year, Warner Bros. released his first standup DVD, Uncool. The Uncool material focused on what is cool and what rocks, questions frequently explored at the monthly Bring the Rock show Behrendt was hosting at Los Angeles' Café Largo. In 2006, Warner Bros. issued the audio portion of Uncool as a CD right as the daytime televsion talk show The Greg Behrendt Show made its premiere. ~ David Jeffries