He set up shop in the Bronx and began releasing his Cocaine City series of DVDs in 2002, mixing interviews with established hip-hop artists and unsigned talent. Around 2009 he began releasing his own mixtape CDs with DJs like DJ Drama, Evil Empire, and Big Mike as his hosts. That same year he would be signed to Akon's Konvict Musik label, but in late 2011, it was announced that the two parties had parted ways and that French was signing to both P. Diddy's Bad Boy and Rick Ross' Maybach Music imprints in a unique joint venture. His 2012 single, "Pop That," would be the first release for the united labels, while 2013 saw the release of his debut album, Excuse My French. A series of mixtapes, each with an increasing R&B influence, brought Montana to 2016, when he dropped Casino Life 2: Brown Bag Legend. The mixtape included the hit single "Moses" featuring Chris Brown and Migos. ~ David Jeffries