Born into extreme poverty in Tegucigalpa, Honduras, Essince was adopted and raised in Ohio being influenced by all aspects of hip-hop culture. He began his career at the age of 11 and has since expanded beyond state and national borders. In 2008 he established Royal Heir Entertainment which specializes in media, marketing, and management. Essince has since been sponsored by upscale Norwegian streetwear companies, toured Asia multiple times, excelled in tour management, and spoken as an expert in marketing at events across the country.

He is preparing for the launch of Royal Heir Digital, the new record label arm of Royal Heir Entertainment as well as making new music of his own.