Duke had served a long apprenticeship, however. He made his first record in 1990 on a white label, selling out of its first five hundred records shortly after. Faced with rejection from every record company he approached, he set up his own label. These have eventually expanded to include four separate imprints: Power Music Records (vocal tracks), Power Music Trax (techno), Sex Mania (sexually inspired trance themes, such as Erotic Moments’ ‘Touch Me’) and DJ Exclusive (for other artists) - housed under the collective Power Music umbrella. Group names exercised have included Inner Soul, Club People, The Music Choir, Tribal Liberation and The Pleasure Dome. As DJ Duke the follow-up to ‘Blow Your Whistle’ was ‘Turn It Up’, which again followed the route from club to chart.