The songstress chats with us about her love for pop and debut album.
The key to British songstress Florrie's undeniable sound is electro-infused pop bound to simultaneously soundtracking dancefloors and burning up the charts. In her vibrant and colorful video for "Too Young to Remember," Florrie can be seen in various scenarios from page turning to rocking out on the guitar and also banging out the beat from behind the drum-kit. Her well-timed percussion isn't an optical illusion, but a hark back to her start. Beginning in 2008 she signed on as the go-to drummer for song-writing and production collective Xenomania, performing on tracks for the likes of fellow pop acts Kylie Minogue and Pet Shop Boys.
She began her solo endeavor with a Fred Falke remix of her track "Call 911" and has been releasing a catchy confection of songs since. Recently she's been working alongside a slew of top song-writers who've penned tracks for pop titans like Robyn, Rihanna and Ellie Goulding. All this is in prep for her debut full-length, expected in fall.
Hometown/homebase: Bristol, England
What do you like most about pop music?
I've always loved pop music. When I was little I listened to the radio a lot and loads of '50s music, which was my dad's influence. I love melody. Big hooky choruses and uplifting chords.
How long does a song take to come together for you?
It really depends. Sometimes it can come together in a few hours and sometimes weeks. I always like to have a bit of time to go back and change things if i want to.
You're in control of your aesthetic. How so? How important are visuals to you? What significance do they hold for you and to the audience being exposed to you?
It’s really important for me to be authentic, creatively and aesthetically. I think I would find it really difficult if somebody else was telling what to wear and how to be. I've been an artist for five years now and have learnt a lot about what I do and don't want to do.
How important are remixes? What role do you see them playing?
I love hearing how different a song can sound with different production. I love doing my own remixes too. They're another great way of introducing people to my music.
How did you start drumming?
I started drumming when I was seven years old. I saw a drummer playing in a restaurant when I was on holiday with my family in Greece and was instantly obsessed. I love playing drums, and its still a massive part of what I do today.
You've been traveling and writing? Where have you decamped to? Do you think locale has any influence on your songs or is it more so the collaborators you work with in each city?
A bit of both really. I spent a lot of time in LA last year, working with different producers and writers which was amazing. I think a change of scenery can be really inspiring.
You've released four EPs, but did you think it would take this long for your debut album to come together? What have been the most surprising and rewarding aspects of the journey from 2010 to now?
It's definitely been a journey, but I've learnt so much on the way. I never try to look too far ahead, although I always knew I wanted to release an album, a full body of work. There have been some bumps in the road, but most importantly I know that I will always love making music, and I'm lucky enough that there are people out there who want to listen to it.
What's the hardest lesson you've had to learn when it comes to real love?
Never take it for granted.
How would you describe yourself as a person in five words or less?
Optimistic, generous, forgetful, empathetic, a-little-bit-mad
How do you spend your time outside of music?
I'd say I spend 90% of my time doing music! Apart from that I like watching weird documentaries, and going for runs along the beach and thinking a lot!
