'T.S. 1989' means something very different in China than it does to T-Swift fans...
So, Taylor swift is launching a clothing line in China. Cool, right? In theory, yes; however, the singer's team didn't really think this one through too well. The merchandise flaunts "1989"—the name of Swift's latest album/tour and also her birth year, but in China this date has a much different meaning, and it's not a good one.
On June 4, 1989, hundreds of students were massacred at Tiananmen Square during pro-democracy protests. (Note also the unfortunate shared initials of "Taylor Swift" and "Tiananmen Square"). The date is so sensitive that censors have blacklisted any consecutive combinations of the numbers 6, 4 and 89 on Chinese social media sites.
Needless to say, this could get pretty ugly pretty fast.