He then toured for a few years before helping to create Track Masters where he wore multiple hats as Marketing Director/A&R at Track Masters Entertainment: Responsible for making music, writing detailed roll out plans, writing bios, life style branding, events, listening sessions, organizing street teams, on line marketing and strategic marketing for the label & artist affiliated with company i.e.: Nas, Mary J.Blige, Jay-Z, R.Kelly, 50 cent, LL Cool J, Foxy Brown, Kid Capri, Allure, Poke & Tone, AZ, N.O.R.E, 2pac, Puff Daddy, Total, Notorious B.I.G. As Vice President of A&R

Track Master/Columbia Records: Responsible for managing the

A&R department staff & artist roster of 20 people, maintaining strong healthy relationships with publishing companies, producers, artist, artist management and performing rights companies ASCAP,BMI, and Sesac.

Created budgets, outlined creative direction, outlined musical direction, assisted in music production & song writing, handled sample clearances and music cataloging. As A&R Executive, Columbia Records: Responsible for a 40 plus artist roster, worked closelywith the President of Urban music and Tommy Mottola. During his tenure at Columbia notable projects: Artists: Maxwell, Fugees, Wyclef Jean, Lauryn Hill, Jermaine Dupri, Mary Mary, Kenny Lattimore, Best Man sound track, Nas, Destiny's

Child, Jennifer Lopez, 50 Cent, Allure, City High, Mariah Carey, Will Smith, Blaque, Michael Jackson and He then expanded his reach to Theatre and supervised music for "Def Poetry" on Broadway where he worked

closely with Director, Stan Lathan, Producer Russell Simmons and the entire original cast. The show won a Tony Award once again expanding his brand and showing creative foresight to be innovative. As an A&R

Consultant and Executive producer he's worked with Multi Platinum artist Ludacris and his Disturbing Tha Peace label DTP/DEF JAM. The Fast & Furious Soundtrack, PitBull, 2Chainz, Chingy, Snoop, Devin the Dude,

Too Short, Jimmy Jam & Terry Lewis, Bobby V, Deborah Cox, Shareefa, Kjon, Keon Bryce, Just Blaze, Marsha Ambrosius, Bilal, Rene Neufville, Saigon, Dj Wonder, Dj Doo Wop & Bounce Squad, Krs One, Rakim, Kool

Herc the God Father of Hip Hop, Kanye West, Dj Premier, Rick Rubin, Dj A-Track, NIKE, MTV, BET. Currently Rich is a Creative Consultant, Hip Hop musicologist, TV Producer, Radio Host, Content Developer

and has a distribution company "BOUTIQUE BEATS" with eOne (entertainment one). In addition to creating a

platform called The A&R Room to discover new talent. There's a radio component titled: "The A & R room" on Sway in the morning, Sirius/Xm Shade 45 channel. The A&R Room Is A multicultural lifestyles platform,

catering to the unfulfilled music lover.